Ayers Concepts

Profiting From Your Invention

Toy and Game Marketing

Decide your Course of Action!

Become an Entreprenuer.
1. Wear several hats: salesman, bookkeeper, manufacturing interface, quality control, warehouse foreman, employer,...
2. Take on the liability, the stress, the learning curve,...
Sell your invention for royalties.
1. Focus on INVENTING only.
2. Go from one creative activity to another.
3. Collect royalties while someone else (with the experience) wears all those hats!

Selling the Invention Yourself

Avoid "Inventions Wanted" companies. If anyone asks for money up front, beware. If your invention is as great as they tell you it is, they should be willing to put up the money! Consult your state's attorney general for information about such companies.

Using Toy Agents

The Benefits

Toy companies rely on Toy Agents to bring them professionally-executed prototypes which are suitable for their product lines. A Toy Agent will help you with the prototype's presentability and target the right product lines.
Toy Agents have confidentiality agreements with many of the companies with whom they submit inventions. Additional invention protection may exist due to the fact that there is a mutually-beneficial relationship--"stealing an invention" would jeopardize access to that Agent's future products.
During an invention presentation, an agent's experience can help interpret feedback from toy company executives to determine which alterations, if any, could make the product suitable for them.
An Agent doesn't get paid until there is a sale. He pays the cost of attending presentation and negotiation meetings and maintaining communication.
Time. Using an Agent can cut years off the time it could take to get your invention shown and onto the market.

Where Do I Go from Here?

You'll find a list of Toy Agents/Brokers in the annual Buyers Guide of Playthings Magazine.
You can trust your invention to Ayers Concepts Agent Services! Find out how right here!